Navigating Crisis Communication in the Colorado Tourism Industry

Crisis Communications, Media Training

In today’s unpredictable climate, crisis communication has never been more critical for tourism and outdoor industry professionals.  Last week, Jennifer Miller and Katie Trexler McLean were invited by the Colorado Tourism Office to deliver this training to industry...

Crisis Communication: Ban the Spin Doctors, Focus on Actions

Crisis Communications, News

Why Actions Matter in Crisis Communications In a crisis, words matter, but actions matter more. While key messages help shape a reputation, they remain hollow without a foundation of tangible steps. To truly heal, organizations must prioritize victim care and...

Crisis Communication Risk: Misinformation and Disinformation

Crisis Communications, Reputation Management

Why Misinformation and Disinformation are Growing Crisis Risks Two months into 2026, the Rockford Gray team dives into what is driving this year’s crisis communication risks. Topping the list: Misinformation and disinformation have become major crisis...

How to Manage Misinformation

Crisis Communications

Why Misinformation is a Growing Crisis Communication Risk Crisis communication planning is designed to anticipate and prepare for every type and facet of an issue. This year, we are seeing organizations face a growing challenge: the rapid spread of misinformation and...

Crisis Communication Planning and Incident Triggers

Crisis Communications

When developing a crisis communication plan, one element the Rockford Gray team of experts includes is a “Classification of Incidents” chart. The chart breaks out three tiers of incidents – minor, serious and major. We include examples of incidents for each tier and a...

Issues Management versus Crisis Management

Crisis Communications

We are often asked about the difference between Issues Management and Crisis Management. Rockford Gray’s team of experts see a crisis as an immediate situation: People are hurt. Customers are affected. Work or production has been affected. An issue has the...