For years, SeaWorld and the United States Humane Society have been at odds over Orca breeding at the theme park’s locations. The two organizations have now declared a cease fire. Together, they announced an agreement to end the killer whale breeding program and phase out the theatrical shows with existing orcas.

Nothing will get the blood flowing like being ambushed by a TV news crew. Just look at California’s Secretary of Health who was surprised by CNN’s Drew Griffin. Like most ambush interviews, this really should not have been a surprise. CNN had been trying for weeks to get an interview. The video shows the lengths to which the media will go to get the story they want. In most cases, it is better to consent to an interview. Why create all of this drama that will certainly make its way in to the story? What makes the story so compelling is that this is a public official trying to duck the interview. (You have to go about 4:30 into the story to see the full ambush.)

When a construction worker was killed early in his shift while working on the new Minnesota Vikings stadium in Minneapolis, the news media responded with coverage that is predictable. This story from WCCO is typical of most news stories following an incident like this. The reporter looked at the safety record of the construction company, speculated if workers were using safety harnesses and put the focus on sympathy for the victim and co-workers. For his part, an executive from the general contractor on the job did a masterful job of expressing sympathy and a genuine sense of loss. Just as important, the executive indicated a thorough investigation would determine what had occurred. He did not speculate on the cause. In this clip he demonstrates how to manage the media and the message in a crisis.