Services

STRATEGIC COMMUNICATIONS

Navigating the mass of media that bombards us every day takes careful guidance and considered counsel.

Rockford Gray is in the business of providing both strategic direction and media relations counsel either for short-term engagements or the duration of a campaign.

In managing challenging issues, Rockford Gray:

Creates and executes communications plans that are linked to the achievement of measurable outcomes. These plans often tie together such disparate elements as media relations, social media, direct mail, polling, advertising, government relations and on-the-ground grass roots efforts.
Creates communication strategies that can be utilized effectively with the news media, social media, employees, shareholders and other important audiences.
Helps clients understand how to monitor, track and influence what is said about their organization through the social media.
Maximizes or minimizes attention on an issue or event. There are times when you want to be out in front on an issue. And there are times when the best offense is a good defense. Either way, the net result is positive outcomes for the client.
Educates and informs members of the media on the background necessary to write accurate, fair and balanced stories on sometimes complex issues. This includes working with reporters, editors and editorial boards.
Works effectively and closely with other valued advisors, including legal counsel. At Rockford Gray, we play well with other professionals.

The fundamentals of sound communication haven’t changed. Social media simply provides more platforms to share your message.

At Rockford Gray, our strategic counsel and training also focuses on the social media. Understanding how to monitor and influence what is said about your organization online is an important piece in the foundation of any good communications strategy.

Twitter, Facebook, YouTube, Instagram, blogs and every aspect of social media have become as important as the mainstream media in influencing the reputation of your organization. Without a managed approach to and proper monitoring of social media, your organization may be ceding control of your reputation to just about anyone with access to the internet.

Whether it is responding to what others are saying about you online or preparing your team to communicate in a crisis, Rockford Gray can show you the way. When your reputation is on the line, Rockford Gray works with social media listening services to stay two steps ahead of the story. In these times, our strategy relies on real-time intelligence and advance preparation with carefully crafted messages at the ready.

At Rockford Gray, we have years of experience in issues management. In this role, we work with your team to anticipate issues that are likely to surface; we then work with you to prepare an appropriate response. Or, if you find your organization in the midst of a troubling issue, we can very quickly immerse ourselves in the situation, get quickly up to speed and provide helpful counsel to manage to a successful outcome.