Services

MEDIA TRAINING

An interview with a reporter shouldn’t be risky business.

Our sessions can be structured in many ways, including:

One-on-one coaching
Small group workshops
Large group seminars

Rockford Gray dramatically reduces the risk of talking to the media through our custom tailored approach.

While an interview with a reporter may seem like a conversation, treating it that way will often get your organization into trouble. Success in media interviews requires:

Creating a powerful set of messages and having the discipline to stay on message
Knowing the techniques reporters use to manipulate an interview
Tools to manage the interview to a successful outcome

We have a proven program that gives spokespeople real-world tools for successful interviews. Rockford Gray’s principals devote time and attention to researching the specific issues the media will likely pursue.

The training sessions typically contain four phases:

We start with Rockford Gray’s Media Skills Boot Camp. This first phase focuses on the rules of engagement with the media.
Identifying a strong and credible message is at the core of our approach. This exercise results in powerful quotes and sound bites that actually make their way into the story.
Next, we focus on anticipating the questions you are most likely to get from an interviewer . . . including the toughest questions you could be asked.
Finally, we create role-playing scenarios for mock interviews that are topical and relevant to the individual participant. The role-play interviews are recorded and then reviewed with our participants in real-time.

We offer more than constructive criticism.

We work with our participants to formulate appropriate responses that satisfy reporters… build the spokesperson’s confidence and, most importantly, advance the organization’s public relations goals.

FREE GUIDE: Get instant help for improved Media Skills, Presentation Skills and Crisis Response.

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Services

MEDIA TRAINING

MEDIA TRAINING

CRISIS COMMUNICATIONS

STRATEGIC COMMUNICATIONS

PRESENTATION SKILLS TRAINING

GOVERNMENT FOCUS

An interview with a reporter shouldn’t be risky business.

Our sessions can be structured in many ways, including:

One-on-one coaching

Small group workshops

Large group seminars

FREE GUIDE: Get instant help for improved Media Skills, Presentation Skills and Crisis Response.

To tell the story you want to tell…

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