Today’s media environment places the responsibility for picture, framing and sound on the subject matter expert. Rockford Gray’s Principal Jennifer Miller describes how best to deliver a successful online interview.
Getting media attention for your story is more difficult than ever. Here are two tips for making sure the media seriously considers your story, and takes you seriously in the future.
U.S. Olympic Swimmer Ryan Lochte provided the Rio Olympics with an ongoing drama of lies and deceit that went on for days. His first story was that he and some of his teammates where held up at gunpoint during a night on the town. As we now know, that wasn’t true. But somehow celebrity interviewer Billy […]
For years, SeaWorld and the United States Humane Society have been at odds over Orca breeding at the theme park’s locations. The two organizations have now declared a cease fire. Together, they announced an agreement to end the killer whale breeding program and phase out the theatrical shows with existing orcas.
Nothing will get the blood flowing like being ambushed by a TV news crew. Just look at California’s Secretary of Health who was surprised by CNN’s Drew Griffin. Like most ambush interviews, this really should not have been a surprise. CNN had been trying for weeks to get an interview. The video shows the lengths […]
When a construction worker was killed early in his shift while working on the new Minnesota Vikings stadium in Minneapolis, the news media responded with coverage that is predictable. This story from WCCO is typical of most news stories following an incident like this. The reporter looked at the safety record of the construction company, […]
It is a good idea to be prepared for any interview. Rockford Gray has built a successful business around preparing executives to face the media. But in the course of an interview, you really should not be asking for a “timeout”. And the optics of having your media advisor ask you to step away for […]