Why Local Media Still Matters Despite Declining Newsrooms
I recently reached a turning point in my communications career: I’ve spent more time working as a crisis communications consultant than as a journalist in the newsroom. I started out as a cub reporter at the Aspen Times and worked my way up to a business and metro...
Media Relations: What Does Off-The-Record Really Mean?
By Jennifer Miller and Gil Rudawsky There is reputational risk attached to “going off the record” with a reporter. To shed light on how journalism works, The New York Times offers a series of short posts that explains some of its practices. Here is a behind-the-scenes...
How to Use Trends and Data to Pitch a Stronger News Story
By Karen Mason, Rockford Gray, Senior Director How to use data in Media Pitches Key Takeaways:– Data helps validate your media pitch and makes it more timely and newsworthy– National trends become stronger when paired with local relevance– Journalists look for...
Changing Media Landscape Explained In One Chart
By Gil Rudawsky, Rockford Gray Partner A shout-out to Project C for their insightful “News Ecosystem 2025” graphic — a smart, digestible breakdown of today’s media landscape. The infographic categorizes platforms by business model, outlines key characteristics, and...