Making Peace

For years, SeaWorld and the United States Humane Society have been at odds over Orca breeding at the theme park’s locations. The two organizations have now declared a cease fire. Together, they announced an agreement to end the killer whale breeding program and phase out the theatrical shows with existing orcas. The former adversaries are now partners in a rescue and educational mission. SeaWorld president and CEO Joel Manby and Humane Society of the United States president and CEO Wayne Pacelle gave this joint interview to CBS This Morning. This is a great example of being well prepared for any question and coordinating messages.