Rockford Gray Celebrates Founder’s Day

Strategic Communications, Uncategorized

This week, we celebrate Founders Day at Rockford Gray. What began as a two-person partnership with Marv Rockford and Steve Gray is now in its second generation with a specialized and growing team led by Jennifer Miller and Gil Rudawsky, as well as our trusted senior...

Crisis Communication: Ban the Spin Doctors, Focus on Actions

Crisis Communications, News

Why Actions Matter in Crisis Communications In a crisis, words matter, but actions matter more. While key messages help shape a reputation, they remain hollow without a foundation of tangible steps. To truly heal, organizations must prioritize victim care and...

How to Use Trends and Data to Pitch a Stronger News Story

News, Public Relations

By Karen Mason, Rockford Gray, Senior Director How to use data in Media Pitches Key Takeaways:– Data helps validate your media pitch and makes it more timely and newsworthy– National trends become stronger when paired with local relevance– Journalists look for...

Board Presentation Skills: Engaging Key Audiences

Presentation Skills Training

By Jennifer Miller, Rockford Gray Managing Partner The next time you give a presentation before a high-stakes audience, consider these suggestions to help organize and simplify your message. Your board meeting preparation should focus on: What you say – Organize...

Building a Government Strategic Communication Plan

Featured, Strategic Communications

By Jennifer Miller, Rockford Gray Partner One of the challenges government agencies face is explaining to taxpayers what they do and why it matters. When Rockford Gray recently worked with an agency that is part of a system saving American taxpayers billions of...