How to Manage Misinformation

Crisis Communications

Why Misinformation is a Growing Crisis Communication Risk Crisis communication planning is designed to anticipate and prepare for every type and facet of an issue. This year, we are seeing organizations face a growing challenge: the rapid spread of misinformation and...

Is AI Changing Crisis Communication Planning and Response?

Crisis Communications

By Jennifer Miller and Gil Rudawsky AI is changing crisis communication by offering speed, efficiency, and data analysis capabilities. It can automate tasks, personalize communication, and provide real-time insights, but human oversight is crucial for accuracy,...

The Golden Hour: Crisis Communication in the First 60 Minutes

All Categories, Crisis Communications

By Gil Rudawsky, Rockford Gray Partner We call the first hour of a crisis the “golden hour” because it is the window in a crisis when how you respond – or fail to respond – often determines how others will perceive your management of the crisis. An integral part of a...

Crisis Communication 101 and Working With the Media

Crisis Communications, Strategic Communications

By Gil Rudawsky, Rockford Gray Partner Many business leaders will tell you they have learned more from their failures than their successes. There is no more stinging nor more enduring lesson learned than a communications blunder in a crisis.  The failure to...

What is a Crisis, and How You Can Manage Your Reputation

Crisis Communications, Strategic Communications

By Gil Rudawsky, Rockford Gray Partner There is a defining characteristic of every crisis, and how you manage it will largely determine whether your reputation has been grievously damaged or you emerge largely unscathed. First, a definition of terms.  Contrary to what...