Part 1: Why Traditional Media Relations Is Harder Than Ever
It’s not you. It’s media. If you feel like getting a story placed is harder than it used to be, you’re not wrong. In this part one of a three-part series, Rockford Gray Managing Partner Jennifer Miller and senior advisor Alton Dillard II discuss the changing media...
Why Local Media Still Matters Despite Declining Newsrooms
I recently reached a turning point in my communications career: I’ve spent more time working as a crisis communications consultant than as a journalist in the newsroom. I started out as a cub reporter at the Aspen Times and worked my way up to a business and metro...
How to Use Trends and Data to Pitch a Stronger News Story
By Karen Mason, Rockford Gray, Senior Director How to use data in Media Pitches Key Takeaways:– Data helps validate your media pitch and makes it more timely and newsworthy– National trends become stronger when paired with local relevance– Journalists look for...