Crisis Communications, Media Training
In today’s unpredictable climate, crisis communication has never been more critical for tourism and outdoor industry professionals. Last week, Jennifer Miller and Katie Trexler McLean were invited by the Colorado Tourism Office to deliver this training to industry...
Public Relations, Strategic Communications
Even the best media relationships won’t save a bad pitch. You must be selective with your PR pitches. In this final part of our three-part series, Rockford Gray Managing Partner Jennifer Miller and Senior Advisor Alton Dillard II share how to pitch stories amid the...
Public Relations, Strategic Communications
If you want reporters to think of you as a go-to source—and even more, if you want them to be willing to consider your story pitches —you need a deliberate, ongoing approach to relationships. In part two of this three-part series, Rockford Gray Managing Partner...
Crisis Communications, Reputation Management
By Gil Rudawsky, Rockford Gray Partner During a crisis and recovering from one, shouting your side of the story from the treetops gets limited results. A better solution is to have supporters offer responses on your behalf. Effective management of your company’s or...
