Media Training, News
By Jennifer Miller and Gil Rudawsky There is reputational risk attached to “going off the record” with a reporter. To shed light on how journalism works, The New York Times offers a series of short posts that explains some of its practices. Here is a behind-the-scenes...
Media Training
By Jennifer Miller, Rockford Gray Managing Partner In television news there is a phrase correspondents hear before almost every live shot, “Look good. Sound good.” It has nothing to do with their appearance. It is all about the signal. Before 2020, this was the work...
