Crisis Communications, Strategic Communications
By Jennifer Miller and Gil Rudawsky, Rockford Gray Partners Crisis communication strategy is changing, and so is our need to evolve how we manage brand reputation and respond to crises. We are continually evolving our crisis communications strategies to address the...
Crisis Communications, Reputation Management
By Gil Rudawsky, Rockford Gray Partner During a crisis and recovering from one, shouting your side of the story from the treetops gets limited results. A better solution is to have supporters offer responses on your behalf. Effective management of your company’s or...
All Categories, Crisis Communications
By Gil Rudawsky, Rockford Gray Partner We call the first hour of a crisis the “golden hour” because it is the window in a crisis when how you respond – or fail to respond – often determines how others will perceive your management of the crisis. An integral part of a...
Crisis Communications, Reputation Management
By Gil Rudawsky, Rockford Gray Partner For many organizations, a crisis is the worst day imaginable. One of the biggest crisis communication challenges is what do we say when we can’t say anything? In the initial minutes of a crisis, you are limited in what you can...
