What Hunter S. Thompson Taught Me About Public Relations

Strategic Communications

Early in my career, I had the opportunity to spend some time with Hunter S. Thompson. At the time, I was a cub reporter in Aspen and full of ideals and not very much experience — professional or otherwise. The Gonzo journalist was solidified as nationally known author...

Snaps: Celebrating Administrative Professionals Day

Public Relations

This Administrative Professionals’ Day, we want to express our heartfelt appreciation for two exceptional members of the Rockford Gray team: Business Manager Lisa Fitzgerald and Executive Assistant Lauren Miller.  For more than 20 years, Lisa’s dedication to Rockford...

Rockford Gray Celebrates Founder’s Day

Strategic Communications, Uncategorized

This week, we celebrate Founders Day at Rockford Gray. What began as a two-person partnership with Marv Rockford and Steve Gray is now in its second generation with a specialized and growing team led by Jennifer Miller and Gil Rudawsky, as well as our trusted senior...

Crisis Communication: Ban the Spin Doctors, Focus on Actions

Crisis Communications, News

Why Actions Matter in Crisis Communications In a crisis, words matter, but actions matter more. While key messages help shape a reputation, they remain hollow without a foundation of tangible steps. To truly heal, organizations must prioritize victim care and...

Crisis Communication Risk: Misinformation and Disinformation

Crisis Communications, Reputation Management

Why Misinformation and Disinformation are Growing Crisis Risks Two months into 2026, the Rockford Gray team dives into what is driving this year’s crisis communication risks. Topping the list: Misinformation and disinformation have become major crisis...