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Public Relations: Localizing Your Earned Media Story Pitches

Public Relations: Localizing Your Earned Media Story Pitches

Public Relations

By Karen Mason, Rockford Gray, Senior Director Landing a media placement isn’t just about having a good story—it’s about having the right story for the audience you’re pitching. That’s where localization comes in, and learning how to pitch local media stories can make...
How to Set Up Your Event Media Area for Great Press Coverage

How to Set Up Your Event Media Area for Great Press Coverage

Media Training, Public Relations

Getting media attention for your story or event is more difficult than ever.   By Jennifer Miller and Gil Rudawsky In today’s world of media-savvy public relations professionals, print and TV reporters are being pitched constantly. And with social media in the...

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