Public Relations: Localizing Your Earned Media Story Pitches

Public Relations

By Karen Mason, Rockford Gray, Senior Director Landing a media placement isn’t just about having a good story—it’s about having the right story for the audience you’re pitching. That’s where localization comes in, and learning how to pitch local media stories can make...

Media Training: Journalists Share Interview Pitfalls

Media Training

By Jennifer Miller, Rockford Gray Managing Partner In television news there is a phrase correspondents hear before almost every live shot, “Look good. Sound good.” It has nothing to do with their appearance. It is all about the signal. Before 2020, this was the work...

How to Set Up Your Event Media Area for Great Press Coverage

Media Training, Public Relations

Getting media attention for your story or event is more difficult than ever.   By Jennifer Miller and Gil Rudawsky In today’s world of media-savvy public relations professionals, print and TV reporters are being pitched constantly. And with social media in the...

Common Reporter Traits, And When They Stray From Them

Media Training, Strategic Communications

Media Literacy and What you Need to Know By Gil Rudawsky, Rockford Gray Partner In Rockford Gray’s training sessions, we invest a good deal of time on media literacy, debunking myths and helping our clients understand what drives the reporter’s story. As former...