Media Relations: What Does Off-The-Record Really Mean?
By Jennifer Miller and Gil Rudawsky There is reputational risk attached to “going off the record” with a reporter. To shed light on how journalism works, The New York Times offers a series of short posts that explains some of its practices. Here is a behind-the-scenes...
How to Use Trends and Data to Pitch a Stronger News Story
By Karen Mason, Rockford Gray, Senior Director How to use data in Media Pitches Key Takeaways:– Data helps validate your media pitch and makes it more timely and newsworthy– National trends become stronger when paired with local relevance– Journalists look for...
Media Training: Journalists Share Interview Pitfalls
By Jennifer Miller, Rockford Gray Managing Partner In television news there is a phrase correspondents hear before almost every live shot, “Look good. Sound good.” It has nothing to do with their appearance. It is all about the signal. Before 2020, this was the work...