Snaps: Celebrating Administrative Professionals Day

Public Relations

This Administrative Professionals’ Day, we want to express our heartfelt appreciation for two exceptional members of the Rockford Gray team: Business Manager Lisa Fitzgerald and Executive Assistant Lauren Miller.  For more than 20 years, Lisa’s dedication to Rockford...

Rockford Gray Celebrates Founder’s Day

Strategic Communications, Uncategorized

This week, we celebrate Founders Day at Rockford Gray. What began as a two-person partnership with Marv Rockford and Steve Gray is now in its second generation with a specialized and growing team led by Jennifer Miller and Gil Rudawsky, as well as our trusted senior...

How to Manage Misinformation

Crisis Communications

Why Misinformation is a Growing Crisis Communication Risk Crisis communication planning is designed to anticipate and prepare for every type and facet of an issue. This year, we are seeing organizations face a growing challenge: the rapid spread of misinformation and...

Crisis Communication: United’s Response to Flight Schedule Cuts

Crisis Communications

As the FAA returns airline schedules to normal operations today, it is worth looking at how those affected by the schedule reduction responded to the disruption. Drawing from my experiences as both a very frequent flyer and a crisis communication expert, I paid...

Issues Management and the Infamous WKRP “Turkey Drop”

Crisis Communications

By Gil Rudawsky It wouldn’t be the holiday season without us recalling the “WKRP in Cincinnati” infamous turkey drop PR disaster. For those unfamiliar with the late 70s and early 80s sitcom or the hilarious episode, check out the clip below. The best line? “As god as...