Crisis Communication Risk: Misinformation and Disinformation

Crisis Communications, Reputation Management

Why Misinformation and Disinformation are Growing Crisis Risks Two months into 2026, the Rockford Gray team dives into what is driving this year’s crisis communication risks. Topping the list: Misinformation and disinformation have become major crisis...

Crisis Communication Planning and Incident Triggers

Crisis Communications

When developing a crisis communication plan, one element the Rockford Gray team of experts includes is a “Classification of Incidents” chart. The chart breaks out three tiers of incidents – minor, serious and major. We include examples of incidents for each tier and a...

Issues Management versus Crisis Management

Crisis Communications

We are often asked about the difference between Issues Management and Crisis Management. Rockford Gray’s team of experts see a crisis as an immediate situation: People are hurt. Customers are affected. Work or production has been affected. An issue has the...

Is AI Changing Crisis Communication Planning and Response?

Crisis Communications

By Jennifer Miller and Gil Rudawsky AI is changing crisis communication by offering speed, efficiency, and data analysis capabilities. It can automate tasks, personalize communication, and provide real-time insights, but human oversight is crucial for accuracy,...

Crisis Communicators: Think Like Lawyers to Maintain Privilege

Crisis Communications

By Gil Rudawsky, Rockford Gray Partner The scrappy Aspen Daily News has one of the best mottos in the business: “If You Don’t Want It Printed, Don’t Let It Happen.” We share a similar motto with clients facing a communication crisis: “Anything You Write, Email, Slack...