How To Create a Crisis Communication Plan

Crisis Communications

By Jennifer Miller and Gil Rudawsky Creating a crisis communication plan involves developing strategies to effectively manage and communicate during potential crises. This proactive approach helps organizations mitigate reputation management crises, maintain...

Is AI Changing Crisis Communication Planning and Response?

Crisis Communications

By Jennifer Miller and Gil Rudawsky AI is changing crisis communication by offering speed, efficiency, and data analysis capabilities. It can automate tasks, personalize communication, and provide real-time insights, but human oversight is crucial for accuracy,...

What’s Next: How Crisis Communication Strategy is Changing

Crisis Communications, Strategic Communications

By Jennifer Miller and Gil Rudawsky, Rockford Gray Partners Crisis communication strategy is changing, and so is our need to evolve how we manage brand reputation and respond to crises. We are continually evolving our crisis communications strategies to address the...

Crisis Communicators: Think Like Lawyers to Maintain Privilege

Crisis Communications

By Gil Rudawsky, Rockford Gray Partner The scrappy Aspen Daily News has one of the best mottos in the business: “If You Don’t Want It Printed, Don’t Let It Happen.” We share a similar motto with clients facing a communication crisis: “Anything You Write, Email, Slack...

The Golden Hour: Crisis Communication in the First 60 Minutes

All Categories, Crisis Communications

By Gil Rudawsky, Rockford Gray Partner We call the first hour of a crisis the “golden hour” because it is the window in a crisis when how you respond – or fail to respond – often determines how others will perceive your management of the crisis. An integral part of a...