Crisis Communication Risk: Misinformation and Disinformation

Crisis Communications, Reputation Management

Why Misinformation and Disinformation are Growing Crisis Risks Two months into 2026, the Rockford Gray team dives into what is driving this year’s crisis communication risks. Topping the list: Misinformation and disinformation have become major crisis...

Crisis Communication Planning and Incident Triggers

Crisis Communications

When developing a crisis communication plan, one element the Rockford Gray team of experts includes is a “Classification of Incidents” chart. The chart breaks out three tiers of incidents – minor, serious and major. We include examples of incidents for each tier and a...

Crisis Communication: Tips On Working With Media

Crisis Communications

The Rockford Gray team has been traveling the country over the last several weeks providing crisis communication training and media training tips for a variety of clients across sectors. One question we always seem to get is, “How do you get the media to follow you to...

How To Create a Crisis Communication Plan

Crisis Communications

By Jennifer Miller and Gil Rudawsky Creating a crisis communication plan involves developing strategies to effectively manage and communicate during potential crises. This proactive approach helps organizations mitigate reputation management crises, maintain...

Media Relations: What Does Off-The-Record Really Mean?

Media Training, News

By Jennifer Miller and Gil Rudawsky There is reputational risk attached to “going off the record” with a reporter. To shed light on how journalism works, The New York Times offers a series of short posts that explains some of its practices. Here is a behind-the-scenes...