Navigating Crisis Communication in the Colorado Tourism Industry

Crisis Communications, Media Training

In today’s unpredictable climate, crisis communication has never been more critical for tourism and outdoor industry professionals.  Last week, Jennifer Miller and Katie Trexler McLean were invited by the Colorado Tourism Office to deliver this training to industry...

What Hunter S. Thompson Taught Me About Public Relations

Strategic Communications

Early in my career, I had the opportunity to spend some time with Hunter S. Thompson. At the time, I was a cub reporter in Aspen and full of ideals and not very much experience — professional or otherwise. The Gonzo journalist was solidified as nationally known author...

Crisis Communication: Ban the Spin Doctors, Focus on Actions

Crisis Communications, News

Why Actions Matter in Crisis Communications In a crisis, words matter, but actions matter more. While key messages help shape a reputation, they remain hollow without a foundation of tangible steps. To truly heal, organizations must prioritize victim care and...

Crisis Communication Risk: Misinformation and Disinformation

Crisis Communications, Reputation Management

Why Misinformation and Disinformation are Growing Crisis Risks Two months into 2026, the Rockford Gray team dives into what is driving this year’s crisis communication risks. Topping the list: Misinformation and disinformation have become major crisis...

Why Local Media Still Matters Despite Declining Newsrooms

News

I recently reached a turning point in my communications career: I’ve spent more time working as a crisis communications consultant than as a journalist in the newsroom. I started out as a cub reporter at the Aspen Times and worked my way up to a business and metro...