Part 3: Adapting Your Pitches for Today’s Media

Public Relations, Strategic Communications

Even the best media relationships won’t save a bad pitch. You must be selective with your PR pitches. In this final part of our three-part series, Rockford Gray Managing Partner Jennifer Miller and Senior Advisor Alton Dillard II share how to pitch stories amid the...

Part 2: How to Build Media Relationships That Last

Public Relations, Strategic Communications

If you want reporters to think of you as a go-to source—and even more, if you want them to be willing to consider your story pitches —you need a deliberate, ongoing approach to relationships. In part two of this three-part series, Rockford Gray Managing Partner...

Part 1: Why Traditional Media Relations Is Harder Than Ever

Public Relations

It’s not you. It’s media. If you feel like getting a story placed is harder than it used to be, you’re not wrong. In this part one of a three-part series, Rockford Gray Managing Partner Jennifer Miller and senior advisor Alton Dillard II discuss the changing media...

Media Experts Join Rockford Gray

Media Training, News, Reputation Management

New Team Members Focus on Media Training, Crisis Communications and Strategic Communications By Jennifer Miller and Gil Rudawsky DENVER – Building on Rockford Gray’s growing media training and strategic communications practice areas, the Denver-based communications...