When Gwen Hennessey began her career as a cub reporter in Southern California, the grizzled veterans of the newsroom taught her the tricks of the trade: “Put the source at ease, make it feel like a conversation, and then nail them with the tough questions.”
That was 30 years ago. And since then, she hasn’t stopped preparing for the tough interview, but this time, on the other side of the table.
For more than 25 years, Gwen has used her insider knowledge of the way reporters think and act to effectively prepare top executives, elected officials, and spokespeople during times of crises, controversial announcements, product launches and campaigns. Her clients span a broad range of industries, including transportation, public agencies, education, construction, real estate, automotive, entertainment, non-profit, and finance, to name a few.
Gwen has developed and directed high profile – and oftentimes controversial – communications campaigns with the belief that effective media training, consistent and authentic messaging, and an understanding of traditional and social media in influencing public perceptions and opinions are the keys to successfully communicating any effort.
Gwen is the recipient of numerous industry awards, including the prestigious Silver Anvil, the highest national honor from the Public Relations Society of America.