What Hunter S. Thompson Taught Me About Public Relations

Strategic Communications

Early in my career, I had the opportunity to spend some time with Hunter S. Thompson. At the time, I was a cub reporter in Aspen and full of ideals and not very much experience — professional or otherwise. The Gonzo journalist was solidified as nationally known author...

Rockford Gray Celebrates Founder’s Day

Strategic Communications, Uncategorized

This week, we celebrate Founders Day at Rockford Gray. What began as a two-person partnership with Marv Rockford and Steve Gray is now in its second generation with a specialized and growing team led by Jennifer Miller and Gil Rudawsky, as well as our trusted senior...

Part 3: Adapting Your Pitches for Today’s Media

Public Relations, Strategic Communications

Even the best media relationships won’t save a bad pitch. You must be selective with your PR pitches. In this final part of our three-part series, Rockford Gray Managing Partner Jennifer Miller and Senior Advisor Alton Dillard II share how to pitch stories amid the...

Part 2: How to Build Media Relationships That Last

Public Relations, Strategic Communications

If you want reporters to think of you as a go-to source—and even more, if you want them to be willing to consider your story pitches —you need a deliberate, ongoing approach to relationships. In part two of this three-part series, Rockford Gray Managing Partner...

What’s Next: How Crisis Communication Strategy is Changing

Crisis Communications, Strategic Communications

By Jennifer Miller and Gil Rudawsky, Rockford Gray Partners Crisis communication strategy is changing, and so is our need to evolve how we manage brand reputation and respond to crises. We are continually evolving our crisis communications strategies to address the...

Building a Government Strategic Communication Plan

Featured, Strategic Communications

By Jennifer Miller, Rockford Gray Partner One of the challenges government agencies face is explaining to taxpayers what they do and why it matters. When Rockford Gray recently worked with an agency that is part of a system saving American taxpayers billions of...