Part 3: Adapting Your Pitches for Today’s Media
Even the best media relationships won’t save a bad pitch. You must be selective with your PR pitches. In this final part of our three-part series, Rockford Gray Managing Partner Jennifer Miller and Senior Advisor Alton Dillard II share how to pitch stories amid the...
Part 2: How to Build Media Relationships That Last
If you want reporters to think of you as a go-to source—and even more, if you want them to be willing to consider your story pitches —you need a deliberate, ongoing approach to relationships. In part two of this three-part series, Rockford Gray Managing Partner...
Part 1: Why Traditional Media Relations Is Harder Than Ever
It’s not you. It’s media. If you feel like getting a story placed is harder than it used to be, you’re not wrong. In this part one of a three-part series, Rockford Gray Managing Partner Jennifer Miller and senior advisor Alton Dillard II discuss the changing media...
How to Use Trends and Data to Pitch a Stronger News Story
By Karen Mason, Rockford Gray, Senior Director How to use data in Media Pitches Key Takeaways:– Data helps validate your media pitch and makes it more timely and newsworthy– National trends become stronger when paired with local relevance– Journalists look for...