You Can’t Take a Media “Timeout”

It is a good idea to be prepared for any interview. Rockford Gray has built a successful business around preparing executives to face the media. But in the course of an interview, you really should not be asking for a “timeout”. And the optics of having your media advisor ask you to step away for some counsel in the middle of an interview doesn’t show much confidence around the message that you’re delivering. This is exactly what happened to former Baylor University President Ken Starr who was being interviewed when his media advisor stepped-in. Awkward!