60 Minute Soundbites

Former Daily Show correspondent John Oliver now has his own show on HBO. Last Week Tonight features this amusing but telling clip of 60 Minutes Anchors prompting people to deliver the exact soundbite they need. This happens in countless news stories where reporters skillfully manipulate the interviewee to meet their expectations for the story. It is an easy trap in which to fall. To avoid this trap, stop treating the interview like a conversation. The simple lesson: use your own language.